In-class Blogging

1.) One type of social change that would be helpful to my home community would be expressing better work ethics and work attitudes. In my home town, unemployment is high and people are not motivated to work. With my research project, I am researching why there are so few women hired for top executive positions. In some of the research I have found it is because of the views people have towards women in those positions. I think that by raising awareness of the women who have become successful, it will help to change the attitude of workers. This could bring around a social change relating to workers ethics and attitudes about going to work.
2.) The chapter that was most influential to me was the chapter on the Stickiness Factor. I felt that without the Stickiness Factor, the epidemics would not have or would have had a hard time tipping. The Stickiness Factor is what makes the information memorable. If people are not moved, inspired, or drawn in by the information, I don't think it has a chance to tip. I found the experiments with Blue's Clues and Sesame Street interesting in that they were trying so hard for the Stickiness Factor. That was what was going to make their TV show reach its Tipping Point.
3.) I think that I will take the idea that it is the little things that can make the biggest difference. I felt that this idea can be applied anywhere in your life. One example would be doing community service. It may seem like something so small, but in fact is something that can make a big difference. This goes along with the idea of the Broken Windows theory. They fixed the little problems and it make a great difference in the community. I feel that by applying this idea to my life both personally and academically, it will make me see things in a different way. I can look at and change the small details to create a bigger picture.